Google Analytics and Bounce Rates
It is quite interesting when you read an article on the internet and the author makes reference to some new browser or operating system that is yet to be released as making a hit on their website. If you are like me who am a casual user of the web you are like wow that is so cool, how do they do that? Well there are a few ways to achieve this marvel of technology one is to make sure you go over every single visitor log for your website at the end of each day to know what is really happening.
While it will work I will not advice it as you will end up doing nothing again especially if your website has a lot of visitors. The other way to do it and I dare say a way a lot of people are doing it is to allow Google help you by using Google analytics.
Google analytics is a metrics-measuring tool that is quite capable. It can measure almost everything as far as it has assess to your website. It knows who visited your website, from where, with what browser, on which operating system, how many pages they visited, how long did they stay on each page and so on the list is almost endless. There is another item on that list that really caught my attention when I was reviewing the data from this site; the item is the bounce rate.
Google defines bounce rate as “the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).” When I saw that and looked at my bounce rate it immediately got me thinking about things that I could do to improve the rate for the website.
Looking at website administration from the perspective of the casual user, there is a lot that need to be put in place to ensure that you get the satisfaction of adding value for your effort as well as securing the website and maximizing the feedback opportunity from tools like Google analytics.
So if you run a website and you don’t have such a service to monitor the performance of your website, then you need to open a gmail account and setup your analytics account and link it to your website immediately if possible yesterday.
Take care.
IFTTT
February 15, 2014 by Jide Ajayi • Life • Tags: gmail, IFTTT, rss, twitter •
IFTTT is if this then that. It is an internet of things app. It allows you to use the internet to automate certain tasks to make your life easier managing those very tasks. It does not work with everything on the internet but it supports most of the big services most of us use from day to day. Services like twitter, evernote, gmail and rss to mention a few.
The expectation of the service from the user is actually simple. You register your account and then you create your recipe or pick from the free numerous ones on the site.
You choose your trigger event then you choose the action you want performed then you activate the recipe. It would not hurt to test the recipe to be sure it will do what it has been designed to do.
IFTTT is available as an app on the iOS platform as well as on the internet browser. This makes it easy to use everywhere. The only problem I had with it is that when I’m in the offline mode on my phone, I can’t mix any recipe. I guess it does makes sense since it is about the internet of things but it probably is a cool idea to be able to try your hands on some mixtures while you are away from signal coverage areas.
I am still learning how to maximize it but looking at the recipes I have running now, it looks like this is something that will become very big with time.